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IMAGE-BUILDING CAMPAIGN FOR EWE

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The owner or the CEO of a company is perfectly aware of the fact that it's their responsibility to deal with all the problems that befall their business. To attract their attention, we have come up with an advertising strategy for EWE that involved developing a manual for business owners in the form of an F.A.Q. that posed questions (teasers) and offered product benefits as answers. Simultaneously, the handbook structure that we used, warranted the development of printed materials in the same vein, that are subsequently used by sales representatives. In 2015, we have created an outdoor-based advertising campaign for EWE.