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IMAGE-BUILDING CAMPAIGN FOR RWE

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During the period of almost ten years that we have cooperated with RWE, we have gone through two rebranding processes and more than ten thousand various projects. We created the first sales campaign in the Polish energy industry. We suggested to create a brand hero that would help humanize and personify electricity – a highly abstract product – and help establish a clear message that distinguished RWE among its competitors. We put together a communication platform “Blue Power” and devised an innovative product, the “Flexible Tariff”. The result? Additional sales force was needed to manage all the leads generated by the campaign. Thus, the brand awareness for RWE doubled.