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NEW COMMUNICATION PLATFORM FOR VISION EXPRESS IN POLAND

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We have won a tender contest to create a new communication platform for the Vision Express brand in Poland. The makeover will take place in 2015 and 2016. Its goal is to remind the Polish customers about the attractiveness of the brand and to cement its position as the leader in the Polish eye care market. It will also aim to stress the expert image that distinguishes the Vision Express brand. Additionally, we have proposed an effective communication strategy that will encompass various means of communication, such as TV, Internet, press, radio and POS materials.