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ADVERTISING CAMPAIGN FOR THE BIG-ACTIVE TEA BRAND

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Our advertising creations for Big-Active draw from the phenomenon of hashtags – an information technology tool employed by Internet users that, due to fashion, has seeped into non-digital media as well. Hashtags are keywords that redirect the consumer to the positive emotions that Big-Active teas evoke. Additionally, we have implemented a new hashtag – the name of the brand – with the intention of popularizing the brand.