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REBRANDING OF THE PENTEGY BRAND

 

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The advertising project we created for Pentegy won the Stevie International Business Award in the Best Corporate Identity/Branding Design category. The jury of the international competition awarded the rebranding strategy we prepared for Pentegy – a Polish consulting firm – with a Gold Stevie Award trophy. We created a brand new name, logo and CI for Pentegy, reflecting the most important characteristics of the company's new image, but also invoking its past and the story of its foundation. The new image was designed to increase the firm's competitiveness and to communicate its basic values: reliability, competence and professionalism. The original name of the firm was “Big5x”. It referred directly to the founding of the company, started by ex-employees of the so called “Big Five” – the five largest consulting firms in the world. Along with the dynamic growth of the new firm and the changes that swept the market, a need arose for an individual, unique brand. The first result of our partnership with Pentegy was the coinage of its new name.