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IMAGE-BUILDING CAMPAIGN FOR THE HERBAPOL BRAND

 

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The advertising slogan we came up with while creating a new marketing strategy for Herbapol is “It's in Your Nature.” TV commercials directed by Marek Dawid focus on emphasizing universal human values that – in accordance with the brand's motto – remain constant, even in the face of all the changes and transitions that take place in the modern world. This message was presented in a way that will also speak to younger consumers.