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A MATE FROM THE PAST – PROBABLY THE MOST AWARDED ADVERTISING PROJECT IN POLISH HISTORY

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“A Mate from the Past” was a 2009 project inspired by the 65th anniversary of the Warsaw Uprising. Being aware that the Internet is the best means of reaching young city dwellers, we have conceived a project that would use social media to spark their interest in Polish history. Because stories told by your friends are the ones you're likely to enjoy the most, we decided that Facebook would be the best way of getting in touch with young people. We created profiles of two young freedom fighters who provided a live coverage of the Warsaw Uprising for 63 days via Facebook posts, as if it were happening now. “A Mate from the Past” was made in cooperation with the On Board PR firm and the City of Warsaw Promotion Department. The project was granted with the patronage of the President of Warsaw.