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IMAGE-BUILDING CAMPAIGN FOR THE INKA BRAND

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In cooperation with Inka, we have formulated a marketing strategy, as well as created an online and TV marketing campaign for their brand of grain coffee. The goal of the campaign was to slightly reposition the brand's image and to make the product more fashionable, while staying true to its ideals: being natural and nutritious. The campaign ran from the 16th of November 2015 until the February of 2016. Our agency started working with Grana Sp. z o.o., the owner of the Inka brand, in October 2015, after winning a tender.